05. VIP Tiers
The tier system lets you create a tiered loyalty program where customers unlock better benefits as they accumulate more points.
How Do Tiers Work?
Each customer's tier is determined by their current period points (rolling window), not by their available or lifetime points. A customer can move up or down tiers as their period points change. Tiers are recalculated automatically.
Tier Configuration
Configured in Loyalty Plan > VIP Tiers. For each tier you can define:
- Name: Tier name (e.g., "Bronze", "Silver", "Gold", "Platinum").
- Required points: Minimum period points to reach this tier.
- Points redemption rate: Each tier can have its own conversion rate. Higher tiers can offer a better rate.
Shipping Discount per Tier
Each tier can include an automatic shipping discount:
- Discount percentage (100% = free shipping).
- Minimum order amount.
- Maximum shipping cost covered.
Tier Benefits
You can add informational benefits with a name and description that are displayed in the customer's panel. These benefits are managed by you outside the app — Panza displays them but does not execute them automatically.
Automatic Rewards on Tier-Up
When a customer moves up to a new tier, they can automatically receive one or more rewards that you configure. They are delivered once per tier transition.
Configuration Example
| Tier | Required Points | Redemption Rate | Free Shipping |
|---|---|---|---|
| Bronze | 0 | $1 per 100 points | No |
| Silver | 500 | $1 per 80 points | No |
| Gold | 2,000 | $1 per 50 points | Yes (orders > $50) |
| Platinum | 5,000 | $1 per 30 points | Yes (always) |
With this setup, a customer who accumulates 500 points in the period moves up to Silver and gets a better redemption rate. At 2,000 points they reach Gold and also get free shipping on orders over $50.