07. Automatic Emails

Panza sends automatic emails to your customers to keep them informed about their loyalty program activity.

Enable or Disable

Configured from Content > Emails.

1. Global toggle: If disabled, no program emails are sent at all.
2. Individual activation: Each email type can be enabled or disabled separately.

Email Types

1. Points Earned

Sent when a customer earns points, whether from a purchase, sign-up, referral, or other action.

2. Tier Up

Sent when a customer moves up to a new VIP tier.

3. Reward Delivered

Sent when a customer redeems points for a reward. Includes the generated discount code.

4. Reward Reminder

Sent to remind the customer they have unused rewards that are about to expire.

Customization

For each email type you can customize the header banner (header image). The recommended width is 600px, or 1200px for retina screens. The rest of the content is generated automatically by Panza.

Sending Conditions

Emails are only sent when all these conditions are met:

• The program is active.
• Emails are enabled globally.
• The specific email type template is activated.

Language

Emails are sent in the store's language, automatically detected based on the country.