01. Introduction — What is Panza?

Panza is a loyalty and rewards app for Shopify stores. It lets you create points programs where your customers earn points from purchases and other actions, then redeem them for discounts.

What are the benefits of using Panza?

1. Customer Retention: Reward your customers for their loyalty, encouraging them to come back and buy again. By offering points for purchases and other actions, you build a bond with your customers and keep them connected to your brand.
2. Increased Sales: Loyalty programs boost sales by incentivizing repeat purchases. With Panza you can set up rewards and discounts that motivate your customers to shop more often.
3. New Customers Without Ads: With the referral program, your customers share a unique discount code with friends. When a friend buys using that code, the referrer earns points. Your customers bring in new customers without you having to pay for advertising.
4. Data & Insights: Panza gives you program metrics like loyalty revenue, total members, and points in circulation, so you can make informed decisions.

What can you do with Panza?

• Points Program: Customers earn points from purchases, sign-ups, referrals, birthdays, and Instagram interactions.
• Redeemable Rewards: Fixed discounts, percentage discounts, free shipping, or free products that customers redeem with their points.
• VIP Tiers: A tiered system where customers level up based on their points, unlocking better benefits.
• Referral Program: Each customer gets a unique code to share with friends.
• Loyalty Panel: A widget embedded in your store where customers see their points, redeem rewards, and check their history.
• Automatic Emails: Notifications when points are earned, a tier is reached, or a reward is redeemed.
• Integrations: Connect with Instagram (comments and mentions) and Klaviyo.

How does it work?

1. You install Panza and set up your rewards program from the dashboard in Shopify Admin.
2. Your customers see the loyalty panel on your storefront.
3. When they buy, sign up, or complete other actions, customers earn points automatically.
4. Customers redeem their points for discount codes from the panel.
5. Discounts are created automatically in Shopify and applied at checkout.

Requirements

• An active Shopify store with a compatible plan.
• Customers must have an account in your store to participate in the program.